Mariner’s Bank Joins ABA and Banks Across U.S. to Launch #BanksNeverAskThat Anti-Phishing Campaign
America’s banks join forces in a coordinated, industry-wide campaign to protect consumers during National Cybersecurity Awareness Month
Today Mariner’s Bank joined the American Bankers Association and banks across the nation in launching a first-of-its-kind, industry-wide campaign to educate consumers about the persistent threat of phishing scams. The FTC estimates that consumers lost $1.9 billion to phishing schemes and other fraud in 2019 and the ongoing pandemic has only increased the threat. To combat phishing, the #BanksNeverAskThat campaign uses attention-grabbing humor and other engaging content to empower consumers to identify bogus bank communications asking for sensitive information like their passwords and social security numbers.
“It is more important than ever to spotlight and educate our followers and communities as concerns of cybersecurity grow surrounding the COVID-19 pandemic. Teaming up with the ABA in their initiative to broadcast this knowledge is allowing us to broaden our reach and share information in a way I feel is a very fun and relatable, yet useful because there’s no single target or victim. Fraudsters are going after a vulnerable moment in our lives, and at any moment in time anyone can fall victim to a scam” said Robert Baumann, Mariner’s Bank President, and CEO.
“This campaign is an unprecedented effort by the banking industry to address a growing threat to our customers,” said Rob Nichols, ABA president, and CEO. “Thanks to participating banks like Mariner’s Bank, we’re turning the tables on the bad guys by giving consumers the tools they need to spot illegitimate bank communications.”
Mariner’s Bank along with banks across the country and ABA are simultaneously launching the campaign on Oct. 1 to mark the beginning of National Cybersecurity Awareness Month. Throughout the month Mariner’s Bank will share eye-catching and engaging short videos, animated GIFs, and consumer tips on social media and in bank branches designed to highlight common phishing schemes. Because cybersecurity education and fraud awareness can often be dull and forgettable to many consumers, the campaign is designed to be bright and bold with a bit of comedy.
The campaign’s short videos offer ridiculous questions that banks would never ask and direct consumers to BanksNeverAskThat.com for more information. At that website, consumers will find the #BanksNeverAskThat quiz, videos, phishing red flags, tips, and FAQs.
For more information about phishing scams and how to stop fraudsters in their tracks, visit www.BanksNeverAskThat.com.
About Mariner’s Bank
Headquartered in Edgewater, NJ, Mariner’s Bank has six, full-service Bergen County locations. Determined to provide The Best Alternative to Big City Banking, Mariner’s Bank offers a range of consumer and commercial banking products, services, and lending solutions. For more information, visit Mariner’s Bank online at marinersbank.com or by phone at (201) 224-9110.